Thank you for taking the time to fill out the survey

1a.. Have you ever heard of designated Driving Services or Personal Driver Services where you are driven in your own car by a professional driver? *
3. Knowing that a Personal Driver service provides a personal driver to drive you in your own car for activities such as: getting home from a night out, going out for dinner and drinks, attending and drinking at a concert or sporting event, getting home from a wedding where you consumed alcohol, a night on the town, etc, how likely would you be to use a Personal Driver service to drive you in your car?
4. Knowing that a Personal Driver service drives you in your own car, how much would you expect a Personal Driver service to cost?
5. Knowing that you could use a mobile app to book your ride, make a reservation, monitor your drivers, and pay for your ride, what would the most you would be willing to pay for a personal driver service?
6. What would the most important consideration be for you when using a Personal Driver service?
7. What would the 2nd most important consideration be for you when using a Personal Driver service?
8. Which name do you initially prefer to best represent our driving services?
8a. What is your initial opinion of the name ‘James’ to represent a high end driving services?
Longevity
Appeal
Appropriateness
Personality
Brand cohesiveness
Fun/Playful
Descriptive
Exclusive
Innovative
Trustworthy
Modern
Fashionable
Reliable
Higher End
Expensive
Safe
11. Does the name ‘James’ remind you of any existing brands?
13. How comfortable do you feel with the name ‘James’?
14. How satisfied are you with the name ‘James’?
15. What is your overall opinion of the name ‘James’?